Bojangles, the iconic Southern food brand known for its chicken, biscuits, and all-day breakfast, is officially making a comeback in New York City with a major expansion plan led by local business leader Habib Hashimi. The Carolina-based chain has signed a 20-unit franchise agreement to bring its flavors to NYC over the next decade, with the first location already under construction in East Flatbush, Brooklyn and expected to open this winter.
Brooklyn Leads the Way in Bojangles’ NYC Rollout
This marks Bojangles’ first return to the city since a brief stint in the 1980s. Now, the company is tapping into Brooklyn’s diverse and densely populated communities to establish its NYC presence. The inaugural location in East Flatbush is the first of many planned throughout the five boroughs, targeting neighborhoods with high foot traffic and strong local food culture.
Franchisee Habib Hashimi, through Hashimi Holding Corporation, is spearheading the project. With years of experience operating quick-service restaurants in New York and Connecticut, Hashimi is confident in Bojangles’ potential in New York City.
“Bojangles has always stood out to me – from its delicious chicken, biscuits and breakfast to its incredible franchisee support system,” said Hashimi. “Our team has extensive experience running quick-service concepts across New York and Connecticut, and I’m confident residents will fall in love with the Southern flavors, hospitality and convenience Bojangles has to offer.”
NYC’s Food Scene Gets a Southern Boost
Bojangles Meal – photo credit: Shutterstock
The Bojangles expansion comes at a time when New York’s food scene is seeing renewed investment from national brands eager to tap into the city’s loyal consumer base. The company sees NYC as a key market in its national growth strategy, pointing to the city’s walkability, urban density, and appetite for fast-casual dining.
“It’s a monumental moment, now that we’re entering the New York Metropolitan area again,” said Bojangles CEO Jose Armario. “The East Coast is craving the authentic, Southern charm that Bojangles delivers, and we’re excited to introduce locals to something new.”
In addition to the Brooklyn locations, Bojangles has also signed an agreement to develop 35 additional restaurants across New Jersey, further solidifying its presence in the New York metro region.
Growth Opportunity for NYC Entrepreneurs
The company is actively seeking new franchise partners in New York State, presenting opportunities for entrepreneurs to open additional locations across the city and beyond. Interested partners should have strong business or restaurant experience, financial capacity, and the ability to launch at least three units.
For over 45 years, Bojangles has built a reputation across the Southeast with its hand-breaded chicken, freshly baked buttermilk biscuits, and signature breakfast menu. As the company grows into new markets like Brooklyn, it is placing emphasis on local operators who can deliver not just the food, but the brand’s Southern hospitality.
The arrival of Bojangles in East Flatbush may signal the start of a broader shift as more regional and national brands seek to plant roots in Brooklyn and across NYC, particularly in neighborhoods with a strong sense of community and appetite for new dining experiences.
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